20 Jun 2008

One of the best-known brand names in Uganda’s hospitality industry, the Windsor Lake Victoria Hotel in Entebbe, is now reported to changed its name to Libyan Hotel, possibly reflecting their new ownership vested in the Libyan Africa Investment Company (LAICO).

However, marketing circles in Uganda have swiftly denounced the move blaming the new owners of “knowing nothing about brands and tradition” and throwing out a well-known age old brand name for self glorification.

Wolfgang’s East Africa tourism report